Data Privacy Policy


DBT CELL, Agriculture Department, Govt. of Bihar


 प्रत्यक्ष लाभ अंतरण कृषि विभाग बिहार सरकार


e-Machaan is a platform where farmer can discuss online with our agriculture experts all their agricultural related problems like Soil Health, Nutrition, Farming, Fertilizer and Crop Residue Management, Seed Selection and its benefits, insecticides and pest control, sowing/harvesting irrigation techniques, Honey production, Medicinal plantation, Fishery about Tools and Machineries. Our agricultural experts address them with best possible advice, which will absolutely enhance crop production and yield best result. The main objective of Department of agriculture is to give pace to the growth rate of agriculture development and crop production and productivity, which will strengthen the economic status of the farmers and uplift their life-style.
• Stimulate agricultural production.
• Complete time and travel cost saving.
• To uplift farmer’s conceptual and procedural farming knowledge.
• Private and Secure. Comfortable and Convenient.
• Improve crop and soil quality and combat soil degradation.
• Make inputs transparent to farmers who cannot buy them, owing to poverty, lack of access to credit, and inability to insure against crop losses.
• Learning — to allow farmers to try novel inputs and become familiar with their advantages.


• Increased opportunity of information sharing for example farmer can go to their field and video call our expert showing live crops or plant exact problem.
• Excellent platform for farmers to discuss their issues with domain experts irrespective of rank or position (expert could be Assistant Director or Joint Director and Senior officers as well).
• Increased convenience in time and space for farmer and expert. Online agriculture problems can be sent and received at any time from almost anywhere via computer, digital television, personal digital assistant, or smart mobile phones.
• Expert can consult with colleagues and other professionals to provide a more concrete response.
• Online chat creates a written record of consultations and avoids possible problems of illegibility associated with handwritten notes.

Information Collection.

Personal and Sensitive Personal Information collected includes but not limited to:
• Farmer Registration Number.
• OTP sent to farmer’s registered mobile number.
• Farmer will enter OTP and login successfully.
• Farmer will select area of consultation: Custom Hiring, Orchard Management, Organic Farming, Oil Seed Production Seeding Practice, Pulse Production, Sowing, Irrigation, Soil Health, Nutrition, Farming, Fertilizer Management, Crop Residue Management, Honey Production, Fishery, Medicinal Plantation, Animal Health, Crop Harvesting, Machines & Tools, Insecticides and Pest Control, New Researches and Interventions. • After selecting consultation area farmer will type his problem.
• Application will display expert details with respect to selected area of consultation, specialization.
• Farmer will choose expert depending upon expert’s profile summary their highest education, designation and experience.
• Expert selected. Farmer will proceed for slot booking.
• Slot booked successfully. SMS of slot timing with expert details will be sent on farmer registered mobile number.
• During discussion farmer can upload video, picture and document in order to support and explain his problem with clarity.
• Agriculture expert will advice best possible remedy/solution.
• If problem resolved call closed.
• Else expert will advice farmer to implement his suggestion and consult him again after few days to know outcome of remedy implementation.
• After few days farmer again consult expert and update him status.
• If problem persist point.15 will be repeated upto three times.
• Once problem is resolved, application will send feedback sms on farmer registered mobile asking to reply Yes: (For Satisfied), No (if not satisfied) along with farmer’s comment.

Purpose and Use of Information

• Verification of farmer’s identity and access privileges.
• Post verification application allows farmer to log his complain (text, picture and video).
• Based on category of complain issue is assigned to consultant.

Cookies or Similar Technologies

We use data collection devices such as "cookies" or similar technologies on certain pages of the Platform to help analyze our web page flow, measure promotional effectiveness, and promote trust and safety. "Cookies" are small files placed on your device hard-drive/storage that assist us in providing our services. Cookies do not contain any of your Personal Information. We offer certain features that are only available through the use of a "cookie" or similar technologies.

Information Sharing and Disclosures

We may share your Personal Information in the course of your transaction with different categories of recipients such as business partners, service providers, merchants, affiliates, associates, subsidiaries, legally recognized authorities, regulatory bodies, governmental authorities, financial institutions, internal teams such as marketing, security, investigation team, etc.

Storage and Retention

Personal Information is stored within India and retain it in accordance with applicable laws and for a period no longer than it is required for the purpose for which it was collected. However, we may retain Personal Information related to farmer if we believe it may be necessary to prevent fraud or future abuse or if required by law such as in the event of the pendency of any legal/regulatory proceeding or receipt of any legal and/or regulatory direction to that effect or for other legitimate purposes. Once the Personal Information has reached its retention period, it shall be deleted in compliance with applicable laws.

Third Party Products, Services or Websites

Our services may include links to other websites or applications when you visit our Platform. Such websites or applications are governed by their respective privacy policies, which are beyond our control. Once you leave our servers (you can tell where you are by checking the URL in the location bar on your browser or on the m-site you are redirected to), use of any Personal Information that you provide on these websites or applications is governed by the privacy policy of the operator of the application/website, you are visiting. That policy may differ from ours and you are requested to review those policies or seek access to the policies from the domain owner before proceeding to use those applications or websites. We do not accept any responsibility or liability for usage of your Personal Information by these third parties or their policies.


We process farmer Personal Information with consent. By using the e-Machaan application Platform or services and/or by providing your Personal Information, you consent to the processing of your Personal Information by e-Machaan in accordance with this Privacy Policy. If you disclose to us any Personal Information relating to other people, you represent that you have the authority to do so and permit us to use the information in accordance with this Privacy Policy.

Children Information

We do not knowingly solicit or collect Personal Information from children under the age of 18 and use of our Platform is available only to persons who can form a legally binding contract under the Indian Contract Act, 1872. If you are under the age of 18 years then you must use the Platform or services under the supervision of your parent, legal guardian, or any responsible adult.

Changes to Policy

Since requirements changes, so will our policies. We reserve the right, at our sole discretion, to change, modify, add, or remove portions of this Privacy Policy at any time without any prior written notice to you. We may, however, reasonably endeavor to notify you of the changes, it is your responsibility to review the Privacy Policy periodically for updates/changes. Your continued use of our services/Platform, following the posting of changes will mean that you accept and agree to the revisions. We will never make changes to policies in order to make it less protective of Personal Information already shared by you.

Contact Us

In case you have any questions, concerns, or complaints regarding the processing of your Personal Information or this Privacy Policy you may discuss in Agriculture Department using this link We are committed to answer your questions within the reasonable time limit. Any delay in the resolution time shall be proactively communicated to you.